Amazon has been calling the shots for quite a long time with respect to the global fashion e-commerce realm—with a firm control of close to 20% of its market. However, a new force has sparked in the form of Fabletics, a company founded in 2013 by Kate Hudson that has grown spontaneously hitting up to $250 Million in a span of three years. This incredible growth can be attributed to the sale mechanisms that Fabletics have put in place to sell their products to their customers.
Fabletics have been an outstanding brand in the fashion industry as they offer nothing short of exquisite quality and high-value for their customers. One of the most phenomenal aspects that have given Fabletics an incredible edge over their competitors in the market is the fact that they have consistently used the ‘reverse showroom’ technique. In a publication on Forbes, this technique was elaborately demystified as one of the factors that have made Kate Hudson’s fashion brand tremendously popular.
To begin with, the publication explains that other fashion brands have often been annihilated by the showrooming technique with a common trend in which customers browse their website offline but end up buying cheaper brands elsewhere. Unlike the other brands, Fabletics have used showrooming to advance their brand more efficiently; the reverse showroom technique has enabled them to build and maintain great relationships with their customers.
Moreover, it enables them to uphold a reliable status before their customers and it also enlightens their customers on the local markets through the myriad events and functions that they organize. This technique has come in handy for Fabletics since a great number of the customers who enter their store automatically become their official members. The reverse showroom technique is also efficient considering that every time a customer tries on an attire, it goes directly into their shopping cart.
Fabletics’ remarkable standing as an A-list athleisure brand was also exhibited in another publication authored by Tom Ward on The Forbes. Despite having been one of the people who played a critical role in making Fabletics a phenomenal athleisure brand, Kate Hudson still prefers to go into the books of history as an actress rather than as a business woman.
One of the most efficient ways of procuring the most suitable Fabletics gear for yourself is by taking a Lifestyle quiz in which you are subjected to a series of questions that in turn allows the company to recommend most appropriate gear for you. With more than 22 retail stores, Fabletics envisages to provide the highest quality of fashion-wear to its customers.